Boost Imagination Refuel Drink

Package Design • 2018

Boost Imagination Refuel is a package design proposal for a fictitious consumable product. The project was a student assignment that was tasked with turning an intangible attribute into a tangible product for the purpose of packaging and sale. The images of sketches are a small sampling of preliminary concepts (which were a total of 100). If this product were materialized, it would be the imagination equivalent of an energy refuel drink. To play off of the gas pump theme, the pump hose is a straw on the side of the box-bottle that is made with a soft plastic so that it may bend easily at any given point.

This package design is created for portfolio purposes only.  All images (except for the product shelf), sketches, and graphics, including the logo, are created/captured by Joshua Beal.